Whether you’re tough on clutter or struggling to find the surface of your desk, your organizational personality is all your own. Office organization is an art, after all. Take this quiz to learn a bit more about what your individual office style says about you:
The student loan market has exploded in the last decade, increasing from $600 billion in 2006 to a whopping $1.2 trillion today. According to recent data, whether you’re a student at a private or public college, odds are that you have student loans.
Scholarships are a great resource to reduce the cost of graduate school, but those who are able to qualify for some of the world’s most prestigious scholarships, get more than just money. These highly competitive scholarships can help you network with the world’s brightest thinkers and help lock in future employment prospects. They are major coups on your resume.
Missteps by the government could cripple the very thing that has made China so remarkable in the face of a communist regime – its staggering economic growth. With more internet users than any other country in the world (nearly 500 million) and an online retail market set to be valued at $364 bn by 2015, disturbing the internet in China risk disrupting a central market.
Timing is always critical in retail and a great deal of attention is paid to this during the winter holidays. It’s also important that stores and suppliers have smart retail execution strategies for the lucrative back-to-school shopping period.
As Best Buy knows from store closures and reductions in footprint, showrooming is a serious threat and here to stay, with Wi-Fi and the proliferation of smartphones aiding and abetting consumer behavior.
There’s been a trend in recent years of horror and Halloween attractions becoming more experiential and intense. From participatory zombie fighting experiences to haunted houses that require you sign a health waiver, this approach is rapidly becoming the norm for adult gore lovers.
Museum and theme park designers use a surprisingly wide range of techniques to create innovative, immersive, and engaging exhibits. One technique that is interesting in the entertainment context is ethnography.
The desire for instant gratification, personalization, a deep authenticity and unique experiences are shaping the way Millennials and Gen Z travelers want to see and experience the world: especially the globe’s most iconic cities.
Consumer Goods Companies put a lot of energy into their winter holiday execution, but ignoring holidays throughout the year can be detrimental to sales. Mobile Workforces such as Gigwalk are delivering on-demand store auditors,
saving holiday retail execution before they effect sales.
New research reported on Knowledge@Wharton shows that language plays a major factor in whether reviews help consumers, and by extension brands, make the right connections. Here’s a closer look at key insights and practical takeaways for marketers.
Protecting intellectual property is vital, but to do so you must have strong agreements, an appropriate cultural approach to non-disclosure agreements (NDAs) and an ability to artfully manage brand image.
According to IndustryWeek, an unprecedented 1.5 million veterans are expected to enter the civilian workforce in the next three to five years. For HR leaders, veterans represent an untapped talent pool with sophisticated skill sets including leadership, self-awareness, adaptability and succeeding under pressure.
The ACA provision for young adults allows individuals to remain on their parents’ health insurance plans until the age of 26. New findings from the ADP Research Institute® indicate that this may be influencing health care participation rates.
HR leaders in government and education should be looking toward HR trends for 2017 as they plan and strategize how best to attract and retain talent in the coming year, as these industries face a specific set of challenges and opportunities.
A recently published Technavio report predicts that the location-based advertising and marketing sector will grow 39 percent annually between now and 2020. It’s not hard to see that it enables tighter audience targeting for local marketers, but what is a good click-through rate for a location-driven advertising campaign?
Developing a detailed audience profile and mobile targeting ad strategy is no small task. And the tools at your fingertips have never been more sophisticated or accurate. Here’s a closer look at how to align your level of mobile targeting with your desired business outcomes.
Location-based promotions can be a great way to connect with prospective customers, but how do you determine if location-driven marketing is right for your business? Here are some questions to ask yourself to help figure it out.
Hot, new tech trends are influencing the future direction of advertising more dramatically than ever before. Here’s a closer look at what you need to know and how today’s biggest ad-tech trends are influencing future brand advertising strategies.
For brands, creating an effective, integrated omnichannel experience that’s built on a foundation of digital touchpoints is no longer optional, it’s a must—but which touchpoints should you pay attention to moving forward?
It is now necessary to focus your campaign conceptualization on how to deliver a consistent, personalized brand experience to today’s connected consumer. Here are four ways to improve your cross-channel campaigns.
Waze traffic pattern data shows that consumers make more trips to the grocery store during the holiday season. With this seasonal shift in consumer behavior, how can grocers leverage this moment of need to boost awareness?
Technology can help keep you more accountable, productive and eliminate roadblocks to getting it all done. As most people make New Year’s resolutions, here’s the ultimate companion guide to help business owners be more productive and reach their goals in 2017.
Technology has introduced a number of collaboration solutions designed to improve workforce productivity. Here are the technology toolkits that can help remote workers feel less remote and foster feelings of teamwork.
Innovation in product design is essential to growth; but it can feel risky and expensive for small and mid-sized businesses (SMBs). Here’s what SMB leaders need to know about the latest developments in digital concept testing.
Hackathons are well-known in big business and IT circles. Yet small and mid-sized businesses are increasingly using the idea of creating dedicated and focused work sessions – with an “all brains and resources on deck” approach – to solve their biggest business problems.
With the real-time mobile nature of Facebook Live, long lead times for events don’t always work. However, jumping online and catching whoever is logged in at that moment isn’t making the best use of your time or audience either.
You’ve decided to take the leap and embrace Facebook Live for your business. Here’s a closer look at five of the videos and actionable strategies you can immediately use to get started with live-streaming platforms or shake up your current content mix.
Today’s sophisticated data analytics solutions can help us understand everything from the relationship between political events and brand profitability to decoding which factors drive repeat retail purchases. For businesses, the biggest advantage of the current data revolution is a deeper understanding of what motivates customers.
Big data and analytics systems are allowing companies to personalize individual customer experiences. Across every industry, companies are aiming to predict a new customer’s next move or purchase with this information. It’s getting increasingly competitive.
A plethora of marketing solutions provides many opportunities to connect with customers, build your brand, and market at scale. Yet without a clear strategy, it’s easy to invest a lot of resources and money without any tangible return.
For companies committed to investing in building meaningful long-term customer relationships, there’s a significant potential payoff. How can brands use relationship marketing as part of their overall marketing mix?
Your existing customers may be your most powerful assets when it comes to attracting new business. In today’s rapidly evolving business world, it’s time to think about word-of-mouth marketing differently.
With CRM software, companies can centralize all their information from customer interactions across channels into one place and many have features that support streamlined marketing plans tied to buyer signals. Yet one recent study found that just 15 percent of companies are using customer data effectively.
Better analytics let marketers know minute by minute how campaigns are performing, if they’re driving sales and if specific channel choices resonate with customers. Integrating these tools throughout the campaign lifecycle, however, can be a challenge.
Dark rides and themed experiences used to be the province of theme parks. Today, brands are using the power of narrative, special effects and multimedia to draw consumers into a deeper and more engaging experience.
Last year, the media was rocked by headlines that fake news had been circulating through social media and shaping people’s perceptions about current events. This has raised important discussions on the accountability of news creators and social platforms, and created checklists and awareness for helping readers fact-check the information they are consuming.
Marketers know outreach efforts need to be targeted, personalized and relevant to get consumers interested in their brand and take the leap to making the purchase. Applying the same level of extreme personalization to the post-sales experience increases customer satisfaction and turns those customers into long-term fans.
Focusing on micro-segments in personalization allows marketers to identify the top percent of customers that drive the majority of their revenue, deliver personal experiences and offers to that segment, and find other customers like them.
Whether you’re a large global firm developing a team to enter a new geographic market or you’re a tech firm launching a product that will take you into a new sector, creating the right team is essential. So what does a successful talent strategy look like for your marketing department when you’re growing into new markets?
If you don’t have the budget to partner with a Kardashian or a best-selling New York Times author, is influencer marketing still worth your time? Marketers often see examples of big brands working with celebrities and assume that’s what’s driving the soon-to-be $10 billion industry.
Buyers are aligning with brands they believe in and showing their support by how they spend their money. For millennials, a group with $200 billion in spending power and growing, the influence of values on purchase is critical.